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Paid Media
Est. 2014
[ SERVICE ]
Google Ads, Meta Ads and LinkedIn strategy with GA4, creative testing, landing-page CRO and attribution for measurable growth in Athens and Greece.

[ WHAT IS Paid Media ]
As a performance marketing agency serving Athens, Piraeus and businesses across Greece, we connect paid acquisition with the audience, offer, creative, landing experience, CRO, tracking, sales process and commercial economics.
We manage Google Ads across Search, Shopping, Performance Max and YouTube, together with Meta and LinkedIn campaigns, within one measurement plan. Budgets are allocated according to intent, evidence and marginal return rather than equal distribution across platforms.
Creative testing and landing-page quality are part of media performance, while AI-assisted analysis helps surface patterns and test hypotheses. Human specialists approve strategy, budgets and creative, and we challenge platform attribution instead of treating every reported conversion as incremental growth.
[ WHAT WE DO — THE DESIGN AGENCY ]
We review account structure, GA4, consent signals, pixels and APIs, conversion actions, product feeds, audiences, offline or CRM feedback and historical performance.
We select channels, campaign roles, budgets and targets according to search intent, the buying journey, margin, lifetime value and the commercial model, then turn them into a 90-day testing roadmap with explicit budget guardrails.
We produce message variants, visual assets and focused pages designed for each audience and intent.
We manage search terms, audiences, feeds, bids, budgets and experiments while reporting qualified demand, sales quality, acquisition economics and documented attribution limits.
[ DELIVERABLES — WHAT YOU GET ]
Platform dashboards can overstate performance when attribution is incomplete or multiple channels claim the same conversion. We document assumptions and reconcile platform data with analytics and available business records.
The engagement can cover one platform or an integrated growth programme that connects paid media with CRO, ecommerce, CRM, SEO and GEO / AI Search. Scope, data access, approval rights, budget controls and reporting frequency are agreed before launch; no fixed uplift or return is promised without evidence.
[ FREQUENTLY ASKED QUESTIONS ]
We manage Google Ads, Meta Ads and LinkedIn Ads, with other channels considered when they fit the audience and objective.
Media spend is normally paid directly by the client to the platform. Management, creative and landing page fees are defined separately in the proposal.
Depending on the objective, reporting may include qualified leads, sales, revenue, acquisition cost, conversion rate, return on ad spend and lead quality.
Yes. We can audit the account, preserve useful historical data and restructure only where evidence supports the change.
We define a measurement plan before launch, reconcile platform reporting with GA4 and available CRM or sales data, and use controlled tests where volume and implementation make them credible. We document attribution limits instead of presenting platform claims as guaranteed incrementality.