What is the core focus of the KiNNO brand identity?

The branding reflects KiNNO's role in bridging innovation, research, and industry players through a professional visual identity.

What does KiNNO specialize in?

KiNNO acts as an innovation intermediary, supporting early-stage SMEs, research organizations, and the public sector.

Can you define the design process for KiNNO?

We focused on art direction and logo design to ensure the brand appeared as a trusted, authoritative entity in the innovation sector.

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360° Agency

Brand Identity

Kinno Branding

KINNO Innovation Intermediaries

KiNNO Innovation Intermediaries enhances innovation by supporting ecosystems of early-stage SMEs, Research and industry players and public sector.

Services

Art Direction, Branding, Creative Design, Logo

Client

Kinno

Year

2024

Website

kinno.eu ↗

Challenge

When Kinno engaged The Design Agency for a rebranding initiative, they aimed to refresh their brand identity without changing their established name. The goal was to capture their evolving values and better connect with the B2B audience.

The new logo was crafted with clean lines and a balanced color palette, representing growth and reliability—key elements for standing out in the competitive B2B landscape. Through these changes, Kinno now embodies a fresh, compelling identity that resonates with their target market while staying true to their original name.

Goal

At the center of this transformation is the updated logo, featuring a dodecahedron—a twelve-sided geometric shape representing complexity, balance, and interconnectedness. This form was carefully chosen to reflect Kinno's multifaceted services and adaptability, symbolizing the intricate yet cohesive solutions they provide to their clients.

The color palette was just as intentional. Blue and purple were selected for their distinct associations within the business world. Blue communicates trust, reliability, and calm—qualities that appeal to B2B clients looking for dependable partnerships. Meanwhile, the addition of purple introduces a layer of creativity and forward-thinking, aligning with Kinno's vision as an innovator. This dual-tone palette captures a balance of stability and boldness, setting Kinno apart in a competitive industry.

Result

With the updated logo and refined color scheme, Kinno now has a brand identity that not only resonates with their target market but also strengthens their positioning as a leader ready to navigate the complexities of today's B2B landscape.

Empowering B2B Partnerships with Vision, Reliability, and Expertise.

Frequently Asked Questions

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The «Kinno Branding» project is a characteristic example of the Design Agency's work in the Brand Identity field. By combining creative thinking, strategic approach and technical expertise, we delivered a result that exceeds the client's expectations and enhances their digital presence.

As a 360 Digital Agency specializing in Brand Identity, the Design Agency approaches every project with attention to detail. From research and strategy to Web Design and implementation, every step is tailored to the client's goals and their audience's needs.

The success of this project was based on collaboration with our team across Web Design, Branding, SEO and Social Media, ensuring the final result is not only beautiful but also functions effectively. Design is how it works — we don't just design, we create solutions that deliver results.

If you are considering a similar project for your business, the Design Agency can help. Contact us to discuss how we can turn your idea into a successful digital project.

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